Our work: Event Implementation
Client: Ministry of Research, Technology and Higher Education
What we did: We concepted, designed, promoted, and executed the event. We also designed the social media strategy and content.
In light of the celebration of unity in diversity and the opening of ASEAN games, Harmoni Indonesia was meant to be one of a kind in execution.
Our team implemented a nationwide choir movement singing Indonesian songs simultaneously via livestreaming under the direction of Addie MS. 38 educational institutions in 34 provinces actively participated and performed at the same time while virtually being lead by Addie MS as conductor at GBK Senayan. Livestreamers were selected and trained as first-time users of Zoom and ensured that all choirs throughout the archipelago were seen on a large LED wall on stage at GBK Senayan.
President Jokowi joined ead the choir in Jakarta and encouraged a packed aquatic wing of GBK to sing along to beloved anthems. Over 55.000 people attended this engaging spectacle.
We also developed a social media strategy and designed an Instagram account to promote the event and to interact with choir participants.